Canadian Digital OOH Firms Swap Networks; Get Vertically Focused

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A pair of Canadian indoor advertising companies that have both competed for business and collaborated on projects for the last 20 years have traded network properties in a move that allows both to focus on well-defined verticals.

Montreal-based Newad is buying the restaurant/bar, campus, fashion, business, media and golf networks from Zoom Media, also from Montreal. In return, Zoom is taking over Newad’s fitness establishments.

Financial terms of the deal were not disclosed.

Marketing reports that the two companies have been in discussions since spring. It means Newad now has the largest number of indoor ad faces in the country, with a total of 45,000 digital and static boards across 5,000 locations. Zoom now “owns” the fitness space, with 5,500 digital and static boards in more than 750 gyms.

 

It also means media planners need one buy to get the coverage they’re after, instead of splitting between the two networks and possibly/probably forcing pricing down.

The companies told Marketing they both plan to continue investing in digital advertising at an “accelerated pace” over the next few years. Newad has almost 2,000 digital screens while Zoom has 1,500 digital screens.

Via Marketing

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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