A Different Kind Of Digital Signage Webinar: KPI Tracking

keypsWebinars and online hangouts are anything but new ideas, but Denver-based Four Winds Interactive appears to be going at the idea with a different spin – aiming at C-level people with executive talks that aren’t just directed by sales people or sales engineers.

Sales and lead generation are, of course, still the end game, but in the torrent of webinar invites and notices I get, I don’t think I’ve seen one before that involved a company’s CFO and was going to be focused on KPI tracking.

Nigel Alexander, the former CEO of DishNET and now the CFO at Four Winds, has an executive-skewed seminar set for Wednesday at 11:30 Eastern on: IMPROVING BUSINESS PERFORMANCE IS FASTER AND EASIER THAN YOU THINK

Answer questions such as:

  • Do these systems really change employee behavior?
  • Is there a real ROI for employee-facing digital display networks?
  • What are the key watch-outs?
  • Should you share important information on internal screens?

FWi’s Erin Doherty says this is going to be one in a series of executive-centric seminars, including another one on digital strategy for when corporations are building or building out new office campuses.

The session is free and you register here …


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
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