I blabber a lot these days about how live data is the content gift that can keep on giving, so I was happy to get an email today about a cool new project in Philadelphia that outs the idea in practice.
Brandywine Realty Trust has partnered with TransitScreen to show real-time transport data, across multiple modes, on a large LED screen and inside lobbies of Philly office towers operated by the company. The screens do rolling updates from Indego (Bike Share), Uber, SEPTA, Amtrak, and the Brandywine Shuttle.
“We believe in the communities in which, and for which, we work and build,” says Jeff DeVuono, Executive Vice President & Senior Managing Director of Brandywine Realty Trust’s Pennsylvania operations. “TransitScreen data displays support our mission of fostering sustainable cities and healthy work environments. It’s also an essential part of the Brandywine mission to provide our tenants, guests, and employees with exclusive technology to simplify lives.”
“Brandywine is the perfect partner for TransitScreen because we are both vigorously promoting sustainable urban communities oriented around public transportation,” says Matt Caywood, CEO of TransitScreen.
The transit data will be displayed at Philly’s Commerce Square and Logan Square throughout the day, and featured during peak times in the morning, lunch, and afternoon hours. That suggest there is other content in a loop, presumably building branding and promos. I don’t see any signs of an ad model, which is good. It would be a tough sell unless these buildings already have Captivate inside in the elevators.
“In a word: fantastic. Everyone in the vicinity now has information about all the transit choices featured on a large, outdoor screen, especially promoting the recently launched Indego bikeshare,” says Russell Meddin, Founder of Bike Share Philadelphia.
TransitScreen is a Washington, DC & San Francisco-based transportation tech startup promoting sustainable urban mobility through access to real time information. The company has live displays in 18 cities across North America, and they make their money by selling the software to end-users like Brandywine.
Clients span various industries and geographies including commercial real estate, transit agencies, universities, hospitals, tech companies, smart cities, and nonprofits.