Doing posts on every version release of ALL the signage software companies out there would make for a very busy job, and probably a very boring blog.
So while I am happy to learn that Brand X now does this and that, or has made something easier or added support for some gadget, I’m not going to post on all of it.
That said, I do get intrigued when I see how companies effectively market their new pots and pans, which leads me to this nice little video by the UK solutions provider Eclipse Digital Media, highlighting what’s new in version 4 of its Swiss army knife, presumably web-based platform Embed Signage – which seems to run on pretty much any device.
I like the video for the simple reason that Eclipse took the time to produce an explanatory video that shows users and prospects what the new stuff does, rather than just tell them.
It’s a visual business. Show what you have and what you do.