Iconic LAX Digital Tower Starts Sharing Experiential Media Time With Advertising

JCDecaux New Outdoor Campaign

It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air time with content that pays the bills.

JCDecaux has sold one of the first digital outdoor sponsorship campaigns on the digital clock tower in the post security area – marketing a Tiffany & Co. men’s timepiece collection just as Apple releases its digital watch.

The tower – which surrounds an elevator column – stands 72-feet tall and reaches all departing travellers and dominates the terminal’s great hall.

Too bad it can’t just be experiential, but that experiential comes at a massive creative cost – and I suspect travelers would rather see ads pay for it than airport taxes/user fees.

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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Dave Haynes