Christie Rolling Out Media Network To 200 US Movieplexes This Year

Christie Experiential Networks_digital signage standee (lr0)

I realized Christie was getting serious about creating a media wing to its business when I ran into Alan High – who ran ClearChannel Outdoor – walking around an event with Christie on his badge.

The company is known for its display technologies, but has done the acquisitions (like Arsenal) and hires (like respected media vet High) in the past year to go hard into building and monetizing media networks in targeted vertical environments, like movie theatre complexes.

The company has announced, coinciding withe DSE, that its Christie Experiential Networks (or CEN), is going in some 200 theatre lobbies across the U.S. this year, beginning with these theatre chains:

  • Missouri’s Wehrenberg Theatres;
  • Michigan-based Emagine Entertainment;
  • New Jersey’s Frank Theatres;
  • Florida’s EPIC Theatres; and Spotlight Theatres in Georgia.

“Just as CEN is doing with Emagine Entertainment, which recently opened a new, upscale movie theatre concept, we can help customers create a new network, expand upon it, or monetize an existing one,” notes Kevin Romano, senior director, Global Media, at Christie. 

“We offer a la carte products and services, as well as integrated solutions through our Christie THREE SIXTY digital media teams. Services include comprehensive strategy planning, content creation, interactive programming, system design, deployment and nationwide monitoring and maintenance. Christie can also connect the experiential digital network with pre-existing digital menu boards, directional signage and box-office signage to create a unique and engaging experience.”

Romano and several people involved with the project (I’ve seen video of what is already up at a Detroit-area cinema) are at DSE this week.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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