I realized Christie was getting serious about creating a media wing to its business when I ran into Alan High – who ran ClearChannel Outdoor – walking around an event with Christie on his badge.
The company is known for its display technologies, but has done the acquisitions (like Arsenal) and hires (like respected media vet High) in the past year to go hard into building and monetizing media networks in targeted vertical environments, like movie theatre complexes.
The company has announced, coinciding withe DSE, that its Christie Experiential Networks (or CEN), is going in some 200 theatre lobbies across the U.S. this year, beginning with these theatre chains:
- Missouri’s Wehrenberg Theatres;
- Michigan-based Emagine Entertainment;
- New Jersey’s Frank Theatres;
- Florida’s EPIC Theatres; and Spotlight Theatres in Georgia.
“Just as CEN is doing with Emagine Entertainment, which recently opened a new, upscale movie theatre concept, we can help customers create a new network, expand upon it, or monetize an existing one,” notes Kevin Romano, senior director, Global Media, at Christie.
“We offer a la carte products and services, as well as integrated solutions through our Christie THREE SIXTY digital media teams. Services include comprehensive strategy planning, content creation, interactive programming, system design, deployment and nationwide monitoring and maintenance. Christie can also connect the experiential digital network with pre-existing digital menu boards, directional signage and box-office signage to create a unique and engaging experience.”
Romano and several people involved with the project (I’ve seen video of what is already up at a Detroit-area cinema) are at DSE this week.