RMG Networks Says Reality Is They’re Not Going Virtual

So I’m sitting at the bait shop counter going through Twitter this afternoon, and up pops a Tweet that says “RMG Networks to Launch ‘RMG 3D-VR” at ISE 2014.”

RMG-Rave-tweet

The linked story goes on to somewhat breathlessly say RMG will be showing a new solution with a “headset containing a screen, optics and sensors which allow the user to see, look and move around inside an immersive 3D environment.”

I blink for about 10 seconds, and utter a slow WTF???

vr-maRMG has been doing a lot of stuff, and hiring a lot of people, since it got a forklift or two of operating capital by going public last year. But I didn’t really see a company that’s a blend of digital out of home advertising and business-centric digital signage offers getting into the whiz-bang, that-looks-really-weird world of virtual reality.

Turns out they’re not.

I contacted RMG marketing exec Chuck Strottman, who also went into rapid eye-blink mode when he saw the story. He dug into it, and it seems a group of bright young students at the University of Bedfordshire in England got a wee bit overzealous about a demo they’ll be doing WITH RMG in the RMG booth next week in Amsterdam, at the ISE trade show. They put out a press released and rAVe, no fault of theirs, put it up.

“It’s definitely not a product or something we’re getting into anytime soon,” said Strottman,  saying he found out through RMG UK ties that there will be a proof concept at the booth. It’s booth bait that will allow people to slap[ on the gear and see ads very  differently.

That’s it. Kinda funny.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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