DigiCast will roll the network into an digital Café Network and bring the cafe footprint to 650, and DigiCast’s overall footprint to 2,300 total locations in the U.S.
“Adding RMG’s venues into our café digital video network allows us to increase our footprint in key metro areas,” says Chris Lanman, Senior Vice President of DigiCast.
The company says the deal also makes sense because Brite is already a big player in terms of selling media on cardboard coffee sleeves.
DigiCast Networks does the squeezer thing on live TV through a restaurant-based network, and also does audio advertising at gas stations (Gas Station Radio). The TV squeezer thing is intriguing, given that RMG does not sell into that sector but has the software platform providing that now for DirecTV, which would seem to be a monster competritor to DigiCast.
Brite Media Group comprises two other divisions, in addition to DigiCast, and has 150 employees in 8 nationwide offices. The Specialty Out-of-Home division includes: BriteVision (Coffee Ad Sleeve® and Café Marketing), AdverTickets (Cash Jacket™ and Valet Ticket Advertising), GSA (Gas Station Pump Top Advertising) and Prime Point (Pay Phone Street Kiosk Advertising). BMG’s Brite Promotions division is a full service experiential marketing, live event and digital promotions agency. Brite Media Group executes 1,000’s of campaigns annually for leading brands across the country.
RMG is now totally focused on the media side on the business travel market.