Signature puts out nice video case study on menu board systems

October 1, 2009 by Dave Haynes

A guy I know in the industry said something interesting recently about marketing efforts from this sector. It’s a video medium, but few people actually do video to show what they do and what things look like.

It is a little longer than most people have the patience for, unless in a meeting setting, but overall this video is a very effective mechanism for showing the benefits and overall appeal of going digital with menu boards. This is from the UK start-up Signature Digital Menus and presumably was bankrolled in part by Scala, the platform being used here and the first logo that appears on the video.

It could not have come cheap, but the results are pretty effective and most of the interviews come across as pretty natural, instead of PAINFULLY scripted. Well done.