Tesco Failure

March 2, 2009 by Dave Haynes

I think people who go into large houses like Tesco or Walmart are on a mission. They may glance at screens or posters if they are conveniently located but they are not inclined to linger and watch. I believe that captive audience situations with extended dwell times are going to be the successful deployments. Just because people don’t watch TV at home like they used to, doesn’t mean they don’t like the TV experience.