Fasten your seatbelts, you're in for a wild press release read

May 9, 2008 by Dave Haynes

It has been a while since someone was out with a press release that whipped air into a big frothy pile of not very much.

But the Inbox this morning had this from TriOc Vision Studios of Montreal.

It takes a lot to stop them dead in their tracks in Las Vegas.

Finally, somebody has. TriOc Vision Studios – Canada’s premier total service studio in the domain of end-to-end 2D & 3D digital signage solutions – has blown them away. TriOc’s team of proven professionals and innovators has aced the consumer captivation market. So, if you don’t gamble when it comes to powerful marketing techniques, read on. “

We’re taking our queue (NOTE: he MUST mean cue) from marketing and trade show professionals, training coordinators – anyone who basically needs to capture the attention of their audience and keep it. The enigma of getting the consumer’s undivided attention has always plagued these professionals and now they are looking to think outside the box. TriOc’s goal is to ensure that they stop consumers dead in their tracks. Our concept is simple – We sell consumer captivation using proprietary hi-impact digital display and complete signage platforms,” said Joey Vaccaro, President and Founder, TriOc Vision Studios.

Sounds… AMAZING!!!!!

I wasn’t sure what it was, but I was ready to buy 10!!!!

Turns out, what’s up is the company is doing those goofy (my opinion only) 3D LCD things and one of the retailer at the Forum Shops in Caesars has one of the screens in there promoting a high-end timepiece. So as opposed to a revolutionary advance that has all of Las Vegas talking, we have an integrator who’s got a nice little reference installation in a high profile location.

In my old newspaper editor days, we called that “torquing” a story.