Global Consumer Media Content And Tech Spend Grew 6.3% In 2022, Slowing Down From 2021
May 11, 2023 by Dave Haynes
Global consumer spending on overall media content and technology decelerated in 2022 from the rate of a year earlier, but still grew by 6.3%, …
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Global Ad Spend Up 7.5% Last Year, To $714 Billion: Research
March 6, 2023 by Dave Haynes
Global advertising and marketing spending was up by 7.9% last year, to $1.568 trillion, but the media research firm PQ Media suggests 2023 growth …
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Global DOOH Spending Up Almost 25% In 2022, Led By US: PQ Media
January 11, 2023 by Dave Haynes
The boutique media research firm PQ Media suggests global digital OOH media spending grew by almost 25% in 2022, most notably in the US …
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Digital OOH Revenue Grew 9.3% Globally Last Year; 2014 Predicted Higher
August 5, 2014 by Dave Haynes
PQ Media’s annual performance benchmarking for the digital out of home industry suggests despite all the geo-political calamities and shaky economies, the sector saw 9.3% …
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Research Pegs Digital Out Of Home As World’s 2nd Fastest Growing Medium
February 27, 2014 by Dave Haynes
PQ Media has pushed out new global market research that suggests digital OOH media “may be on the cusp” of its big breakout phase. The …
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