Big Outdoor Media Starts Applying Smartphone Analytics For Ad Targeting

February 29, 2016 by Dave Haynes

Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately …

Read more

Data mining start-up PlaceIQ sees nice fit with Digital OOH

September 9, 2011 by Dave Haynes

One of the most intriguing chats I had was one I instigated with the CEO of PlaceIQ, having read somewhere about the company. Duncan …

Read more