Big Outdoor Media Starts Applying Smartphone Analytics For Ad Targeting
February 29, 2016 by Dave Haynes
Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately …
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Data mining start-up PlaceIQ sees nice fit with Digital OOH
September 9, 2011 by Dave Haynes
One of the most intriguing chats I had was one I instigated with the CEO of PlaceIQ, having read somewhere about the company. Duncan …
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