OAAA Says U.S. Out Of Home Revenues Up 1% For Year; Digital OOH Is Main Driver
August 16, 2017 by Dave Haynes
The Outdoor Advertising Association of America (OAAA) says out of home advertising revenue in the U.S. rose 1.5 percent in the second quarter of …
Read more
OAAA Says OOH Ad Spend Up In Q2: Research
August 19, 2015 by Dave Haynes
The Outdoor Advertising Association of America (OAAA) says Out Of Home ad revenue was up 3.8 percent in the second quarter of 2015 compared to …
Read more
Follow The Money Dep’t: OAAA Says Outdoor Spend Up 4.2% In 2012
March 5, 2013 by Dave Haynes
OOH advertising revenue rose 4.2%, to $6.7 billion, based on new figures from the Outdoor Advertising Association of America, aka OAAA. The OAAA also …
Read more
OAAA Research Gives Snapshot Of How Consumers Spend Time Outside Homes
May 7, 2012 by Dave Haynes
Research released last week by the Outdoor Advertising Assocation of America provides an interesting snapshot of how consumers spend their time away from, with …
Read more
Outdoor Ad Industry Redefining As Out Of Home
April 30, 2012 by Dave Haynes
The Outdoor Advertising Association of America has its big annual conference this week in Miami and one of the big activities is the launch …
Read moreDigital billboard energy costs dropping substantially: report
July 12, 2011 by Dave Haynes
We have long heard how the costs of big LED billboards have dropped substantially over the past 10 years, and how that is driving …
Read more