GSBC gets bitch-slapped by Financial Mail, then aka
August 22, 2007 by Dave Haynes
My friends at aka have been promising, for a while now, a piece taking a deep look into Ronald Flynn and the other characters at …
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Using in-store TV for brand identity not a great approach
July 25, 2007 by Dave Haynes
The Hub magazine is a bit of an ideas exchange and forum for people in the marketing community. There’s a new piece in it …
Read moreAnd now a history lesson
July 24, 2007 by Dave Haynes
A couple of people have pointed me today at a piece in MediaPost about NBC‘s new venture into in-store TV sales. Guys like Rob …
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Teenagers actually notice digital signs in malls
July 24, 2007 by Dave Haynes
It’s always heartening to see positive research results from digital signage installs out in the field. First, good results help us all. Second, somebody …
Read moreA different ROI model for menu boards
July 16, 2007 by Dave Haynes
I have been working on a few things involving fast food lately, so the Return On Investment thing is in my head. I saw …
Read moreIs that to stay or go?
July 10, 2007 by Dave Haynes
A Toronto company has put together prototypes for a very different spin on digital signage for the fast food industry. Forget menu boards and seating …
Read moreIs using broadcast TV signals subject to licensing?
July 9, 2007 by Dave Haynes
A few years back, I pulled together a network that had the partnership backing of a very large Japanese electronics firm. It was a …
Read moreWireless power closer to reality
July 3, 2007 by Dave Haynes
James Bickers has a piece up on Digital Signage Today looking deeper into word from the propeller-heads at MIT that they have figured …
Read moreMeasuring audiences with gadgets
July 3, 2007 by Dave Haynes
After a slightly noxious foray into advertorial (the president of a company that uses Windows and sponsors the site examining the merits of Windows …
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See-through LCD an alternative to window projection?
June 29, 2007 by Dave Haynes
The New Launches blog has a post up about a Japanese company, called Active Inc., with a new type of LCD that has transparent …
Read moreData on retail dwell times
June 29, 2007 by Dave Haynes
I came across research this morning from the Mystery Shopping Providers Association, a trade organization for all those companies that send people into stores …
Read moreA screen in a newspaper box? Hmmm…
June 23, 2007 by Dave Haynes
My irrational fear of electrocuting myself, coupled with my limited IQ, has kept me from joining the community of propeller-heads who like to stick computers …
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