DPAA Ad Metrics Guidelines … for Dummies
September 8, 2011 by Dave Haynes
I’d imagine there are two camps out there when it comes to the Digital Place-Based Advertising Association’s published guidelines for measuring the digital screen advertising industry. …
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10 keys to better digital signage RFPs, for end-users and vendors
September 6, 2011 by Dave Haynes
About four summers ago I spent two days in a hotel meeting room with colleagues on a sales training thing, and one of the …
Read moreThe evolution of digital signage is underway
February 4, 2011 by Jason Cremins
In the digital signage sector, the evolution of technology in one month is the equivalent to one million years in human development, says SignageLive CEO Jason Cremins. “Sounds a bit much, I know, but stay with me here.”
Read more2011 Look-ahead: The Industry Point Of View
February 4, 2011 by Dave Haynes
At the start of the new year we crowd-sourced some top industry-thinkers to get their perspective on the road ahead in 2011. The comments come from people who don’t often write, and it proved to be a popular post.
Read moreWhere digital signage software is going
September 28, 2010 by Dave Haynes
20 slides looking at where the digital signage is at, and the trends and technology advances that are shaping the next 18-24 months.
Read moreGood content starts with good planning
July 28, 2010 by Dave Haynes
The choreography of visuals and messages is really what it’s all about, however that work shouldn’t be started until the content designers have a baseline understanding of what’s going on in the environment.
Read moreGetting A Digital Signage Network Right, From The Start
April 27, 2010 by Dave Haynes
It’s not TV. It’s not the Internet. And it’s not just digital posters. It’s the sum of many parts, but also its own thing. …
Read moreDPAA (OVAB) Guidelines for Dummies
March 9, 2010 by Dave Haynes
To put it kindly, the Digital Place-based Advertising Association’s audience metrics guidelines are hard going. But they’re also really important for the digital out …
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