Interactive outdoor LED gets Swedes playing Pong with smartphones

June 6, 2011 by Dave Haynes

This is pretty clever. McDonald’s in Sweden is running an interactive outdoor program in Stockholm that lets people within eyesight of a big LED billboard in a city square play Pong using their smartphones.

The users just need to be log on with their mobile browser to a dedicated, verify their geo-location, and then launch the game – playing in real-time with the LED screen as the display and the phone as the game controller.

The smart part is players who last 30 seconds on the increasingly fast game get an instant mobile coupon sent to their phone, which they can use to redeem at a nearby Mickey D’s. So it drives traffic, gets people engaged with the brand, and is a crowd experience.