Confirmed: CognoVision acquired by Intel

November 16, 2010 by Dave Haynes

Congratulations to Haroon Mirza (right) and Faizal Javer, the two main front men at CognoVision have been doggedly selling their video audience analytics the last few years and have now, I assume, reaped the benefit of being acquired by tech giant Intel.

The rumor bubbled up the last few days via DailyDOOH (not a lot of people know Adrian is very active in the M&A world as an advisor, so he hears lotsa stuff). TechCrunch picked up the story today and got Intel to confirm.

The deal is thought to be in the range of $17-$25 million.

Intel has been hanging out with CognoVision for a while now and Haroon and Faizal have co-located in the Intel booth at DSE and NRF.

A lot of of money has no doubt gone into building up the suburban Toronto company, but it’s a resoanable guess this is one technology company that has made real money from being in digital signage.