The Prospects For Personalization In Digital Signage And DOOH: ACE Roundtable
April 28, 2021 by Dave Haynes
As vaccination rates climb and we can seriously look at getting back to some normals in our daily lives, there’s a lot of discussion happening around what consumers will expect, and accept, in terms of personalized digital marketing.
Things like appointment-based shopping and personalization grew more prevalent because of lockdowns and necessary pivots by brands, and consumers are now somewhat conditioned to services that are more tuned to their needs.
But at the same time, there are still lots of concerns about things like being tracked in some way by technologies.
We talked about all this on a recent roundtable panel organized by Advocates for Connected Experiences, an umbrella organization that involves numerous industry associations and bodies that touch on advertising, retail, marketing and design.
I moderated the session, and noted how great it was that the gender balance was completely off, with one guy and a bunch of super-smart women.
My panelists included:
- Kim Sarubbi, who chairs ACE
- Debbie Haus, Retail Touchpoints
- Kym Frank, Geopath
- Cybelle Jones, SEGD
- Beth Warren, CRI
- Laura Davis-Taylor, InReality
- Stephanie Gutnik, Verizon Media
This is a special edition of the podcast.