This is the HQ lobby of Kansas City-based tax prep giant H&R Block, which now has a nice horizontal LED ribbon behind the reception/security desk.
I like this because:
- it has custom creative focused on the brand;
- the wall has enough scale to be visually dominant, but would not have bust the budget;
- the counter means the LED light pixels will be protected from being touched and bumped, and it also enforces a viewing distance that means a coarser pixel pitch (and lowered capital cost).
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.