The companies who do the infrastructure that gets screens in place and make video walls look amazing are a huge part of the digital signage ecosystem, but don’t get all that much attention.
One of the biggest – if not THE biggest – is Chicago-based Peerless-AV, which has been a major part of digital signage for many, many years.
Most people know Peerless AV for its mounting systems for digital signage displays and video walls – something they do very well. But the company has also been doing outdoor displays – not just the enclosures – for more than a decade
The company had a big moment with its marketing about a year ago when it started very clearly and overtly saying We do this, AND we do that. It’s working. The company had a killer Q4 and Q1 of this year was as good or better.
I spoke about where Chicago-based Peerless-AV is at with Brian McClimans, the VP Sales for North America and Asia Pacific.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.