I realize seeing two venues is not necessarily indicative of anything, but can’t help but wonder what’s up with the tech side of the Tim Horton’s digital menu board network.
I was in Montreal’s airport a few weeks ago and snapped a shot of the arrivals level Timmie’s stand, which had four of five screens out. I was back through there Monday and all five were dark.
Yesterday, I was upstairs in the gates area, heading home, and most of the screens at the very busy Timmie’s there were also out.
The Canadian coffee/donut chain was among the very first QSRs to invest heavily in digital menu boards, and for a bunch of years, it was pretty much bulletproof. You’d see the odd screen out, here and there. I no longer live in the cradle of Timmie’s – where there were franchises seemingly everywhere – but it sure seems like when I do see them now, the screens often have issues. This has been happening more and more in the last 2-3 years.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.