This is a 250 square meter LED screen that faces down from the ceiling in a central section of a three-level shopping mall in the suburbs of Mexico City.
Called The Dome, the installation at the Paseo Interlomas Mall in Huixquilucan, EdoMex runs a series of content pieces designed to be experiential.
The project was put together by the Mexico City-based integrator and design studio Kolo DS.
This is one of the unique things about LED. The technical properties are such that these kinds of ceilings can be done, in a way not really possible with conventional flat panel displays. You could do this with projection systems, but it would not lokk good until the ambient and mall lights went down – which would miss the point.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.