Here’s an entirely new kind of digital signage fail – spotted by a reader this morning at the Atlantic (Brooklyn) Long Island Railroad (LIRR) station.
Normally, we see Windows or other errors on screens out in the wilds. In this case, somehow or other, there is a blank PowerPoint template up for all to see???
The reader said he didn’t see a mouse moving around, which might suggest this was a remote session. Normally, the digital signage network is used for service announcements.
Or Microsoft has booked a very utilitarian marketing campaign for Office???
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.