16:9 Projects Podcast: 127 Feet Of Amazing Experiential LED At Chicago’s 150 N. Riverside

Chicago’s 150 Media Stream is a 127-foot long and 19-foot high permanent installation in the lobby of the new 150 North Riverside office building.

It is comprised of 89 individual vertical LED displays or ‘blades’ creating a canvas of over 3,000 square feet. The content is driven by an ‘intelligent content library’ that constantly changes over time. Essentially it’s living content, using generative algorithms to mix content using data and programming to keep it relevant. There’s no advertising, messaging or monetization.

The owners wanted something that would never get stale and they go so far as to seek and commission artists to create content. The custom-built system allows playback of a huge variety of content, including gaming engines.

I spoke with Chad Hutson, President of Leviathan, a digital design creative agency about this “living sculpture.”

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Maler Digital Signage

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Michael Tutton
Michael Tutton is the host of the 16:9 Projects Podcast. He is Managing Director of Crown Content. He spent the past decade creating and managing Ontario Lottery & Gaming Corporation’s digital signage operations
Michael Tutton


Where Digital Content Is King. Crown Content specializes in digital signage content and strategy.
We do exactly what Dave talks about, regarding content: #InfoComm16 Day 2 Impressions https://t.co/IGIvQd9lG2 via @sixteennine - 3 years ago
Michael Tutton