A lot of companies run by creatives and software developers have found their way into the digital signage business on the backs of projects they delivered, but I wouldn’t really see that happening with a company that’s all about online payments.
That’s exactly, though, the back story on Telemetry, a Vancouver, BC start-up that grew out of a need by the sister company to visualize all the data they were generating from transactions. The software team looked around the marketplace for applications that would do the job, and when they concluded what was out there didn’t fit, they wrote their own.
With home-grown digital dashboards around the office showing the team what was going on in the business, CEO Peter Fahlman and his colleagues concluded what they had was a great tool – but also something they could productize … without really even knowing what digital signage was all about.
Now Telemetry is a full, cloud-based digital signage CMS, tightly tied in with Google’s Chrome services. Enabling real-time dashboards is, to me, the particularly interesting aspect of what the company does, but Fahlman tells me in this conversation that they’re more than just live pie charts and graphs.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.