This beast gets officially lit up Wednesday at 7 PM in Times Square in New York – a wraparound screen corner display that will be the largest in the world using exterior-grade 8mm pitch LED display blocks. The display at 20 Times Square has more than 17,000 square feet of LED.
It’s been put in by SNA Displays, having been commissioned by the investment and development firm Witkoff. It fronts a 39-story tower that includes a 452 room Marriott EDITION hotel, and also has office space.
Says the press release:
With 8K Ultra-HD processing, the project’s main screen is built to accommodate the next generation of video and broadcast media content. 8K UHD represents four times the resolution of 4K and 16 times that of high-definition (HD). All signal processing from the media servers to the display is frame-accurate, allowing for a flicker-free, stunning-quality viewing experience.
The project also includes a hotel blade sign, which extends approximately 100 feet high and consists of 1,968,000 pixels, bringing the project’s total pixel count to 26,676,000 pixels.
“It was an honor and a challenge to work on such a historic project,” says Carl Hubben, director of project management at SNA Displays, “and we are all excited to unveil the finished result. Designing, fabricating, and installing the highest-definition LED display in Times Square had unique challenges because our tolerances were reduced an additional 25 percent from similar displays. Every decision we made throughout the process was that much more precise.”
I don’t think this board is quite as big as the billboard that ate Times Square, but that one was 10mm pitch. It looks awfully good, so I’d image 8mm will be very impressive.
For LED nerds – here’s the specs.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.