Here’s a slightly different take on shopping mall wayfinding: smaller screens set at angles, instead of the jumbo vertical screens you mostly see in malls these days.
This is at the Mall of America in Minneapolis – which I believe remains the largest shopping mall in the U.S. – and there are six of these, in total, which tells me this is a test. Six interactive stations couldn’t begin to fully deal with the 40 million people who go through that mall annually.
The kiosks are the product of Express Image, a St. Paul, MN-based print and digital solutions provider. The stations offer 2-D wayfinding, travel times and route
directions, and the ability to get directions and information off the screen and on to a smartphone.
I like the lean profile on these and suspect these 22-inch (guess) screens are big enough to get the information across on an 1:1 basis. Hard to tell if that’s a lightbox for print posters or a digital display on the other side of that Directory post.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.