DSE 2016 Booth Field Guide: Four Winds Interactive

March 4, 2016 by Dave Haynes


Four Winds Interactive, Booth 1918

Here’s why Erin Doherty, Director of Corporate Marketing and Branding at Four Winds, says DSE-goers need to come by …

Why do people going to DSE need to put your company on their Must See list of booths?

Four Winds is debuting an exciting new mobile product at DSE and attendees will have the unique opportunity to demo it before anyone else. FWI Mobile Workforce puts the power of an organization’s internal digital signage network into the pocket of every employee. To spice things up further, after attendees see a demo of FWI Mobile Workforce, they’ll be entered to win:

DSE has become a cornerstone in our event portfolio and this year we’ve increased the size of our booth to accommodate even more things for attendees to see:

What’s your big marketing message to attendees, and what’s it all about?

FWI Mobile Workforce – Our new mobile solution is going to be what DSE attendees are talking about! This easily implemented platform bridges the gap between public and private screens. It’s the solution that businesses have been asking for, because honestly, who has a workforce that’s always onsite, or in one location? An effective mobile solution is necessary. Simply put, FWI Mobile Workforce is going to improve how organizations communicate with their employees.  FWI Mobile can also be used by companies interested in providing a mobile app for their customers, and DSE is the first chance to check it out.

In addition to our new FWI Mobile, we’ll be showcasing Real Installations.  We power some of the most sophisticated Visual Communications installations in the world, and we’ll be showcasing hundreds of customer examples at our booth. In fact, we’re going to feature content from our client, the Orlando Magic, and they will actually be hanging out to answer questions. Come and learn from the organizations that have successfully implemented Visual Communications and are using it to drive results.

What’s the ideal profile of attendees walking into your booth?

We’re looking to connect with people that have the vision and drive to make an impact in their organizations and we’re also looking for the end-users who benefit.

The decision makers: We’re looking for people that have no interest in the status quo, but instead look for innovative ways to drive their organizations forward. Additionally, these people will be results oriented and have little patience for sub-par solutions.

The End-User: End-users will love us. They’ll have access to hundreds of client examples plus the opportunity to do a more technical deep dive into our solution. We work with organizations in multiple industries including fortune 500, airports, airlines, casinos, hotels, cruise lines, higher education, finance and several others.  Regardless to the industry, end-users will find real-world examples of applicable use cases.

How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?

This is our 8th year at DSE, and every year it’s gotten bigger. The industry has matured substantially in that time, and with each successive year we’ve seen more and more end-users at the show. Visual Communications are integral for so many organizations, and DSE has become the place for attendees to learn more and see the newest innovations in an exciting industry.

When you get a chance to get away from your booth, what will you be looking for and researching?

We always enjoy seeing the newest innovations that the other vendors bring to the show.  And, most exciting for us, is the influx of end-users that we get to meet.

What’s your favourite part of the week?

We’re biased, but the best part of the show is our annual Happy Hour on 3/16! It’s fun to have so many of our clients, partners and other industry people mingling in the booth, enjoying a few beverages and unwinding after the first day of the show. RSVP today!


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