Projects: New Sports Experts Store Goes Big On Video

December 10, 2014 by Dave Haynes

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Sports Experts is a mid-sized sporting goods chain with 71 stores throughout Canada, including a new one in Ottawa (Bayshore Shopping Centre) that makes big use of in-store digital.

Montreal-area solutions provider Groupe Viva put together a digital program for the store that includes:

All the screen use background music “designed to appeal to Bayshore Sports Experts ‘sports lifestyle’ customers.”

I like the mosaic, particularly since it is not just an odd-shaped canvas for single visuals, but one with related content targeted to the individual panels. Here’s the video.

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