Projects: New Sports Experts Store Goes Big On Video

December 10, 2014 by Dave Haynes

Sports Experts is a mid-sized sporting goods chain with 71 stores throughout Canada, including a new one in Ottawa (Bayshore Shopping Centre) that makes big use of in-store digital.

Montreal-area solutions provider Groupe Viva put together a digital program for the store that includes:

• a six-screen digital mosaic window to capture the attention of passersby;
• large-format portrait displays to present offers and products from major brands;
• two large-format, four-screen video walls, one to showcase licensed NHL products and the other to create an “Extreme Sports” atmosphere with breathtaking images;
• and digital signage screens located at strategic places to display current weekly promotions.

All the screen use background music “designed to appeal to Bayshore Sports Experts ‘sports lifestyle’ customers.”

I like the mosaic, particularly since it is not just an odd-shaped canvas for single visuals, but one with related content targeted to the individual panels. Here’s the video.

http://youtu.be/fn1E6zyvemM