White Paper: Think Iceberg When Planning A Digital Signage Project
October 3, 2014 by Dave Haynes
Atlanta-based solutions provider Convergent Media Systems has put out a white paper that uses the metaphor of an iceberg to drive home the point that the biggest considerations around a successful digital signage network are not the ones end-users tend to see when they start looking around for ideas and options.
“Being in the industry as long as we have, we have seen many projects fail because of lack of that vital behind-the-scenes work and that got us thinking,” says Convergent’s marketing director Kris Konrath. “We found that an iceberg is the perfect metaphor for digital media.”
It’s a free download, the trade-off being you’ll be on Convergent’s direct marketing list if you opt in.