Projects: Back To School LED Towers At NYC UNIQLO

UNIQLO’s NYC 34th St. flagship store is a place I often reference as a great example of retail digital signage – not because of big Wow, money didn’t matter. screens everywhere stuff.

I like it because the signage is built-in and ever-present, but understated.

The Japanese apparel retailer added some additional screens for the big money Back To School selling season, and Duggal Visual Solutions (a print firm with a digital wing) designed and executed the install. There are two 9-foot-tall, double-sided LED video towers along with neon light frames. The digital elements are complemented by precision-cut vinyl graphics for the exterior glass, and Duggal  also built custom wood display platforms and wrapped them in an aluminum metal laminate.