UNIQLO’s NYC 34th St. flagship store is a place I often reference as a great example of retail digital signage – not because of big Wow, money didn’t matter. screens everywhere stuff.
I like it because the signage is built-in and ever-present, but understated.
The Japanese apparel retailer added some additional screens for the big money Back To School selling season, and Duggal Visual Solutions (a print firm with a digital wing) designed and executed the install. There are two 9-foot-tall, double-sided LED video towers along with neon light frames. The digital elements are complemented by precision-cut vinyl graphics for the exterior glass, and Duggal also built custom wood display platforms and wrapped them in an aluminum metal laminate.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.