Projects: Walmart Using Collaborative Video Wall For Merchandise Planning
July 18, 2014 by Dave Haynes
Big video walls tend to be Wow Factor efforts aimed squarely at consumers and corporate visitors, but here’s one that’s set up behind the scenes as a collaborative tool for a display solutions company that has a whale client named Walmart.
The CROSSMARK Center for Collaboration in Bentonville, Arkansas (home to Walmart) has a pair of new Prysm display block walls – each 16 feet wide by 8 feet high and designed to help recreate retail experience. CROSSMARK says the walls allow Walmart’s suppliers and retail planning teams to interact with simulated store shelves and easily access a range of real-time product and sales data.
“The team here is thrilled to roll out Prysm video walls in our new Center for Collaboration,” says Mike Graen, vice president of collaboration at CROSSMARK. “I know our partners and customers will be impressed with the ability to conduct digital modular planning and realize faster, data-driven decision making.”
Users can present, share, reposition, resize, annotate and edit all types of content through on-screen touch, PCs and mobile devices.
The center just opened, next door to Walmart HQ.
Very clever, and useful. Suppliers can monkey with planograms virtually instead building out full aisles.