In a sure sign that the Digital OOH industry has found its place, digital ads in public spaces are now spawning parodies.
The British Airways billboard that used flight status data to have a little kid point at a plane as it flew off behind and beyond a digital board generated so much buzz that Domino’s UK has created one that has a similar kid looking at a pizza delivery guy, who is taking a nice warm slab of tomato-sloshed cardboard to Simon in Acton.
Here’s the original BA spot:
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.