Research: Three In Five Banks Ready To Get Serious About Digital Signage

May 2, 2013 by Dave Haynes

Ryan - Bank Report

Retail marketing agency John Ryan, which is somewhere between mostly and entirely focused on retail banking, has issued a report on the findings from a survey done with some 200 large- and medium-sized European, Australian and North American retail banks – whose collective footprint is more than 150,000 branches and 32 countries.

The survey was skewed to specific opinions on digital signage, and the finding should be encouraging to anyone who targets big finance as a software or hardware client.

The executive summary of the report  says:


Minneapolis-based Ryan says the survey indicates a profound shift in banks’ understanding and use of digital signage, moving from tire-kicking and testing to full, budgeted rollouts.

There’s lots of other interesting stuff in there, such as staffing, connectivity choices and who drives decisions. I found it intriguing that IT has such a big grip on these deals, maybe because these platform usually end up inside firewalls or tunnelling through them. Says the report: IT was involved in the decision process at 75% of banks deploying digital signage. This represents a significant increase over last year’s survey. Marketing was solely responsible for the decision in less than 25% of cases. 

It’s a free download, but bear in mind this was not done entirely of kindness. There is, quite logically, a healthy amount of rah-rah John Ryan stuff in there. The company has its own content management system and has it running with clients in different companies, but it makes most of its money providing supporting services to banks, like merchandising and analog in-branch marketing.

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