Project Profile: DSA Crown-winning Mercedes “Visualizer”

November 12, 2012 by Dave Haynes

Here’s the DSA Crown award winner from last week in:

Category – Point of Sale (content budget less than $10,000)

Gold: Mercedes-Benz “Visualizer,” submitted by Scala and Pro-Motion Technology Group

This is a nice interactive application, though I wonder how much is new here and how much has been ported from online or apps and just put on a nice interactive screen in the showroom. If started from zero with no content, this would have cost a whole lot more than $10K.

Still, there’s an awful lot to be said for cost-effectively re-purposing media.

Mercedes-Benz USA has some 400 of these units deployed in dealerships around that country – allowing showroom visitors to browse the full model line and do some color and trim configurations.