Sony's new retail concept builds digital signage into design

I wrote last summer about an online sighting of a new Sony store in Japan – expecting a very cool design and being thoroughly underwhelmed.

The Japanese electronics giant recently opened a new concept store in Los Angeles and it actually is slick and builds digital screens into the overall design concept, in a way I’ve not seen before.

This builds digital into walls that separate departments/categories and can be shifted around, and is aligned with huge printed graphics panels that have magnetic backing and can therefore be swapped out as brand and product marketing efforts shift.

The store is touted as a design blueprint and showcase for the latest toys, including Sony’s RayModeler, a futuristic 360-degree holographic display prototype that projects a 3D image visible from all angles.

Story on store here. Image from architects Klein Dytham.

 

 

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