DSF formalizes board, tweaks roster

February 7, 2011 by Dave Haynes

The Digital Signage Federation has shifted from an interim to full board and tweaked its roster, adding Kimberly Sarubbi (Saddle Ranch Productions), Jeff Dowell (LG Electronics USA) and Geri Wolff (Market Works International and PR lead for Digital Signage Expo).  Dropping off were Paul Bleimeyer (Mayo Clinic) and Bil Trainor (Capital Networks).

Interim turned full board members:

• Bob Stowe – Wendy’s (also the DSF 2011 Chairman)

• Rich Cooley- Visser Digital Media and DSF 2011 Chairman Emeritus

• Alan Brawn – Brawn Consulting

• Brian Dusho – Broadsign

• Phil Cohen – Care Media

• Pierre Richer – NEC

• Carre Dawson – Harris Broadcast Corp.

• Jack Sullivan – Starcom Worldwide

• Ken Goldberg – Real Digital Media

• Jennifer Bolt – TracyLocke

It would be nice to see more end-users and fewer vendors in the group, but my guess is that’s easier to suggest than pull off. Having a big media buyer and a big integrated marketing firm (TracyLocke) is definitely a good thing.

  1. Ken Goldberg says:

    There are three end-users on the Board (out of thirteen Board members), including the Chair and past Chair. I agree that having more would be beneficial, but we are pretty pleased with the cross-section of volunteers that includes end user, agency, media buying, hardware, software, content production, consulting and public relations. I can assure you from personal experience that having the varying perspective that a group like that provides is very valuable and productive.

    By way of comparison, the DSA has five vendors (3 software, 2 consulting) and one past owner/benefactor on their Board of Directors. Their extremely inclusive Advisory Board has 76 members by my count, which appears to include 6 end users and one agency.

  2. Dave Haynes says:

    Thanks Ken

    Yes, as noted it is one thing to suggest getting more end-users but much tougher to make happen when the body is new and the work is volunteer-based.

Leave a comment