Very well said. 20 years ago I remember

February 15, 2010 by Dave Haynes

Very well said. 20 years ago I remember my colleagues had a niche, and it was in stadium advertising and sponsorhsip. They did very well and made a good living at it. That is all they did and I believe it was because people knew them as the guys to go to for stadiums. Stadiums were in itself a dedicated focus and specialization. When I see digital network companies setting up advertising networks in more than one vertical I shake my head. Why? Pick a vertical and stick to it. Some companies are in both retail and out of home. Doesn’t make sense. High schools? Who wants to be know as those guys that help influence minors for a buck? I’d also like to add, pick a respectable vertical.