PRN to show Olympic highlights

July 31, 2008 by Dave Haynes

Oh dear, can I even reference the event — you know, the big, smoggy athletic and advertising festival in China — without the licensing police banging on my door.

Here goes:

Thomson’s Premier Retail Networks, Inc., the world’s most experienced provider of digital media solutions at retail, has been selected as the exclusive provider of NBC Olympics highlights to retail shoppers during the 2008 Beijing Olympic Games, August 8-24. The announcement was made today by Gary Zenkel, president of NBC Olympics, and Richard Fisher, president of PRN, reports MarketWatch.

Beginning August 9, highlights of the previous day’s events and information about NBC’s programming schedule that night will be broadcast daily to retail locations nationwide – from the Opening Ceremony to the Closing Ceremony. Stunning high definition footage of individual events will play on HDTV screens in more than 5,000 home electronics departments at key retailers. While waiting in line to check out, shoppers will also be able to keep up with some of the key moments from the Games on PRN’s Checkout TV(TM) network, available in approximately 2,000 stores.
Well, there will be an audience for this, particularly if edited right for this format and not featuring Bob Costas mouthing silently at people in line. It beats the helll out of somewhat less fresh, recycled video. 
Exclusive is more of a press release thing, as I am not sure how one polices the 1,000s of stores that have TV walls and might just happen to have NBC tuned live. Certainly, NBC ought to be happy with that anyway. 



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