Committees of the American Association of Advertising Agencies (AAAA) and the Outdoor Advertising Association of America (OAAA) have met and signed off on their suggestion for what the digital billboard industry needs to generate in terms of proof of performance reports.
These reports provide a spot or “play” list similar to what is common in radio and television reporting. They are generated by the out-of-home vendor’s computers that operate the digital networks and provide exact campaign details. This precise reporting eliminates the need for photographs, which will no longer be provided by out-of-home media vendors for digital billboard proof of performance, reads an AAAA press release.
DOWNLOAD the new digital proof of performance template.
The good news is the report requirements are very basic and should be handled by any legitimate software platform. If not, it may be time for a re-think.
[…] Dave Haynes and Bill Gerba have commented on the OAAA/AAAA DOOH Report Requirements in the past but I wanted to […]