"Brand activation" conference announced for NY in fall

The Strategy Institute has announced a second Brand Activation Using Digital Out-of-home Media (there’s a mouthful) conference in New York on Sept. 9th and 10th.

The conference agenda so far looks a little skeletal, but then it is three months out. According to a press release: “The Summit will serve as a forum for top advertisers and media agencies from across North America to learn more about digital out-of-home media and how best to integrate this platform into marketing plans.”

There’s at least one room-emptying product pitch session from a conference sponsor, but there are also some reasonably heavy-hitters from the outdoor business and agencies.

Details here: http://www.strategyinstitute.com/090908_ba2/dsp_glance.php