Philips was showing off a large format 3D flat panel, with lots of people standing back doing the oooh-aaah thing.
These 3D displays, based on something called WOWvx technology, “are designed to deliver out-of-screen 3D effects without the need for special glasses or filters.”
A not very sharp logo spins and creeps a little bit away from the perceived front of the panel. An airplane does the same thing. I know people get excited about this, but I really don’t see much commercial application.
However, some are suggesting this sort of thing might work well in the casino business, which is all about sizzle. I also read someone suggesting the porn business would find this interesting.
Instead of a Wow factor, I think there’s more of a Hmmm factor.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.