Giant Vending Machine And 3D Illusions Used To Market Coca-Cola Product On Danish Mall Screen

October 12, 2023 by Dave Haynes

This is an interesting blend of 3D visual illusions with a bolted-on, out-sized physical add-ons to a big LED display in a Copenhagen shopping …

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One In Two Consumers Compelled By DOOH Ads To Make Purchases On Spot: Research

May 5, 2022 by Dave Haynes

A survey bankrolled by GroupM, the investment wing of global ad agency giant WPP, bolsters the cause and effect argument for Digital OOH advertising – …

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WPP’s Head Sees Big Growth Ahead For OOH, Led By Digital

May 21, 2021 by Dave Haynes

The guy who runs the world’s largest advertising company expects the out of home media industry, led by digital OOH, is in for a …

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WPP Founder Martin Sorrell Added To DPAA Summit Speaker Line-Up

September 25, 2019 by Dave Haynes

This is a pretty big get for the DPAA’s annual Video Everywhere event next month – Sir Martin Sorrell, the British businessman who founded …

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