Several Business Factors Driving Booming OOH Ad Market In Middle East, N. Africa: WOO
February 20, 2023 by Dave Haynes
Several factors – from location and education to macro business policies – are behind a booming out of home advertising market in the Middle …
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World Out Of Home Launches Global Sustainability Task Force
December 13, 2022 by Dave Haynes
The World Out of Home Organization has created a Global Sustainability Task Force of expert practitioners from all sides of the global ad industry …
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WOO Sets 2023 Global Out Of Home Ad Industry Congress For June 7-9 In Lisbon
November 28, 2022 by Dave Haynes
The 2023 World Outdoor Organization Global Congress is now set for Lisbon, Portugal on June 7-9 at a hotel and conference centre in the …
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Better Metrics, Automation, Creative All Helping Drive Global OOH/DOOH Growth: WOO President
October 17, 2022 by Dave Haynes
Credible audience measurement, increasingly automated media planning and respect for creative are all helping drive global growth in out of home and digital out …
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Tom Goddard On How The World Out Of Home Organization Has Seen DOOH Advertising Boom In Recent Years
August 17, 2022 by Dave Haynes
The World Out Of Home Organization has been around for decades, but under a French acronym that didn’t mean a lot to much of …
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WOO Launches Global Guidelines For OOH/DOOH Audience Measurement
June 15, 2022 by Dave Haynes
The World Out of home Organization (or WOO) has launched a set of Global Guidelines for Audience Measurement designed to boost trust and accountability …
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World Out Of Home Organization Adds Lamar To Global Member Roster
February 23, 2022 by Dave Haynes
Industry associations tend to be both regarded and measured by who all has joined up, so the relatively young World Out of Home Organization …
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World Out of Home Organization Launching New Audience Measurement Initiative
May 13, 2021 by Dave Haynes
Audience measurement is a huge factor in the out of home media business – both analog and digital – and the global volunteer body …
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World Out of Home Organization Cancels Toronto Congress That Was Set For June
March 13, 2020 by Dave Haynes
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World Out of Home Organization Names Heavyweight Panel For Annual Awards
February 19, 2020 by Dave Haynes
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Latin American Digital OOH Industry To Gather Next Week In Buenos Aires
September 18, 2019 by Dave Haynes
People working in the digital OOH sector in central and South America – and those supplying into it – might want to book a …
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