World Out of Home Organization Partners With Japanese OOH Industry For First Media Conference In That Country
January 21, 2025 by Dave Haynes
The World Out of Home Organisation (WOO) is holding a media business conference in Japan for the first time next month – a one-day …
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Global OOH Media Body Says Digital Screens Drive 40% Of Revenue While Only 10% Of Installed Base
November 6, 2024 by Dave Haynes
The head of the World Out of Home Organization says OOH advertising growth, especially in Europe, is the being driven by digital screens, with …
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Mexico City Is 2025 Site For WOO’s Annual Out Of Home Ad Industry Conference
July 3, 2024 by Dave Haynes
The World Out of Home Organization certainly seems to take its global handle seriously, moving its annual congress to different continents each year. The …
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Global OOH Ad Spend Almost $42B Last Year; Now Past 5% Of Total Ad Spend: WOO
June 7, 2024 by Dave Haynes
Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. …
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Several Factors, Market Conditions, Can Make Global OOH/DOOH Business Thrive: WOO
March 14, 2024 by Dave Haynes
The World Out of Home Organization just wrapped up a three-day Africa-focused forum in gorgeous Cape Town, with WOO President Tom Goddard laying out …
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Global OOH Ad Revenue Exceeds $40 Billion For First Time: WOO
August 1, 2023 by Dave Haynes
The World Out of Home Organization’s survey of member organizations suggests worldwide out of home ad revenue is forecast to exceed $40 billion for …
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