Global OOH Ad Revenue Exceeds $40 Billion For First Time: WOO
August 1, 2023 by Dave Haynes
The World Out of Home Organization’s survey of member organizations suggests worldwide out of home ad revenue is forecast to exceed $40 billion for …
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Several Business Factors Driving Booming OOH Ad Market In Middle East, N. Africa: WOO
February 20, 2023 by Dave Haynes
Several factors – from location and education to macro business policies – are behind a booming out of home advertising market in the Middle …
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World Out Of Home Launches Global Sustainability Task Force
December 13, 2022 by Dave Haynes
The World Out of Home Organization has created a Global Sustainability Task Force of expert practitioners from all sides of the global ad industry …
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WOO Sets 2023 Global Out Of Home Ad Industry Congress For June 7-9 In Lisbon
November 28, 2022 by Dave Haynes
The 2023 World Outdoor Organization Global Congress is now set for Lisbon, Portugal on June 7-9 at a hotel and conference centre in the …
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World Out Of Home Organization Adds Lamar To Global Member Roster
February 23, 2022 by Dave Haynes
Industry associations tend to be both regarded and measured by who all has joined up, so the relatively young World Out of Home Organization …
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World Out Of Home Org Going Ahead With In-Person Global Congress Late May In Toronto
February 16, 2022 by Dave Haynes
The World Out of Home Organization, whose members include many of the largest media companies on the planet, sees enough settling down of COVID-19 …
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