How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks
October 6, 2023 by Dave Haynes
Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be …
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BrightSign Partners With BlueFox On WiFi-Sensing Retail Analytics
November 16, 2018 by Dave Haynes
BrightSign is the latest digital signage-focused company to build analytics into its offer, though it is via partnership and done a little differently than …
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How Data Has Become Retail’s New Battleground
March 7, 2016 by Jeffrey Weitzman
GUEST POST: Todd Lewis, Spatial DNA Informatics Bricks-and-mortar locations are undergoing a revolution similar to e-commerce in the mid-2000s, with personalized shopping experiences linking …
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Taggalo Mashes Up Beacons, WiFi And Video Analytics To Tell Retailers What Shoppers Are Up To
November 2, 2015 by Dave Haynes
The Italian/UK start-up Taggalo has launched a new gadget and service it says blends three technologies to provide retailers and brands richer insights about …
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Using WiFi To Measure Crowds, Estimate Waits
October 27, 2014 by Dave Haynes
We’re starting to see technology emerge that can establish patterns in retail and public environments just by picking up the MAC addresses on smartphones …
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Wifarer’s Indoor Positioning Goes Live In BC Museum
August 1, 2012 by Dave Haynes
Victoria, BC-based Wifarer has some nice technology that enables indoor positioning using the WiFi already installed in a venue, and is starting to get …
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