How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks

October 6, 2023 by Dave Haynes

Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be …

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BrightSign Partners With BlueFox On WiFi-Sensing Retail Analytics

November 16, 2018 by Dave Haynes

BrightSign is the latest digital signage-focused company to build analytics into its offer, though it is via partnership and done a little differently than …

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How Data Has Become Retail’s New Battleground

March 7, 2016 by Jeffrey Weitzman

GUEST POST: Todd Lewis, Spatial DNA Informatics Bricks-and-mortar locations are undergoing a revolution similar to e-commerce in the mid-2000s, with personalized shopping experiences linking …

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Taggalo Mashes Up Beacons, WiFi And Video Analytics To Tell Retailers What Shoppers Are Up To

November 2, 2015 by Dave Haynes

The Italian/UK start-up Taggalo has launched a new gadget and service it says blends three technologies to provide retailers and brands richer insights about …

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Using WiFi To Measure Crowds, Estimate Waits

October 27, 2014 by Dave Haynes

We’re starting to see technology emerge that can establish patterns in retail and public environments just by picking up the MAC addresses on smartphones …

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Wifarer’s Indoor Positioning Goes Live In BC Museum

August 1, 2012 by Dave Haynes

Victoria, BC-based Wifarer has some nice technology that enables indoor positioning using the WiFi already installed in a venue, and is starting to get …

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