Parisian Mall’s LED Set-up Offers Visual Domination For Marketers
January 19, 2022 by Dave Haynes
I’d put this in the oldie but goodie category of posts – an LED-lined shopping mall atrium in suburban Paris. I came across a …
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New London Pop-Up Venue Brings TopGolf’s Digital Razzle-Dazzle To Footy
October 20, 2021 by Dave Haynes
A pop-up venue in London, that you could very loosely describe as TopGolf for football players, is using interactive technologies to measure and celebrate …
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Splashy New Westfield Mall Of Netherlands Using Big Digital Displays Inside And Out
May 5, 2021 by Dave Haynes
The Westfield Mall of The Netherlands opened a few weeks ago – Holland’s biggest retail destination with over 280 stores in the vicinity of …
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Westfield’s DOOH Network In Malls Offers Guaranteed Real-Time Ad Impressions
July 22, 2020 by Dave Haynes
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Westfield Stratford City In London Upgrades Giant “Four Dials” LED Display On Facade
June 12, 2020 by Dave Haynes
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AI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%
November 26, 2019 by Dave Haynes
The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection …
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Pop-Up Shop In Flashy UK Mall Uses AI To Highlight Trendiest Togs
July 3, 2019 by Dave Haynes
The major shopping center Westfield London has launched a pop-up store that uses artificial intelligence from Nextatlas to identify, curate and display the hottest fashion …
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Broadsign To Drive 500 Digital OOH Screens Across Westfield’s U.S. Mall Network
March 13, 2018 by Dave Haynes
Montreal’s Broadsign has bagged a nice del to drive some 500 screens at 18 Westfield shopping malls across the U.S. The full Broadsign software mix …
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Westfield Starts Rolling Out New Digital OOH Ad Pods In Flagship Malls
October 19, 2017 by Dave Haynes
The US wing of Westfield has started rolling out new digital OOH advertising “pods” across its flagship shopping malls – with plans to put …
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Projects: 280 Foot Wide LED Wall Lights Up In World Trade Center’s New Mall
August 11, 2016 by Dave Haynes
The retail component of the new World Trade Center in New York finally, formally, opens next week, and the 16 acre site will include …
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Projects: Book Comes To Life In Silicon Valley Mall Display
August 20, 2015 by Dave Haynes
Speciality display maker Volanti Displays, based just south of Silicon Valley, teamed up recently with a nearby luxe shopping mall – Westfield Valley Fair – on …
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Retail Innovation Workspace And Lab Opens In SF Mall
June 1, 2015 by Dave Haynes
What would be a really good environment to test and tweak retail technologies, and get them in front of major retailers and brands? How …
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