ALL DIGITAL SIGNAGE, SOME SNARK
Almost 10 years ago, the digital OOH media tech company Ayuda floated the idea of using video analytics to base advertising costs on a pay-per-look …
Read moreWestfield’s DOOH Network In Malls Offers Guaranteed Real-Time Ad Impressions
The big Westfield Stratford City shopping mall on the east side of London, around where the 2012 Olympics were staged, has been around long enough …
Read moreWestfield Stratford City In London Upgrades Giant “Four Dials” LED Display On Facade
The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to …
Read moreAI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%
The major shopping center Westfield London has launched a pop-up store that uses artificial intelligence from Nextatlas to identify, curate and display the hottest fashion trends …
Read morePop-Up Shop In Flashy UK Mall Uses AI To Highlight Trendiest Togs
Montreal’s Broadsign has bagged a nice del to drive some 500 screens at 18 Westfield shopping malls across the U.S. The full Broadsign software mix will …
Read moreBroadsign To Drive 500 Digital OOH Screens Across Westfield’s U.S. Mall Network
The US wing of Westfield has started rolling out new digital OOH advertising “pods” across its flagship shopping malls – with plans to put 220 …
Read moreWestfield Starts Rolling Out New Digital OOH Ad Pods In Flagship Malls
The retail component of the new World Trade Center in New York finally, formally, opens next week, and the 16 acre site will include some …
Read moreProjects: 280 Foot Wide LED Wall Lights Up In World Trade Center’s New Mall
Speciality display maker Volanti Displays, based just south of Silicon Valley, teamed up recently with a nearby luxe shopping mall – Westfield Valley Fair – on a …
Read moreProjects: Book Comes To Life In Silicon Valley Mall Display
What would be a really good environment to test and tweak retail technologies, and get them in front of major retailers and brands? How about …
Read moreRetail Innovation Workspace And Lab Opens In SF Mall
US shopping mall operator Westfield put a back to back bank of big-ass LCD touch displays in one of its big malls, Garden State Plaza …
