Paris Mall Refreshes 250 Sq. Meters Of LED For DOOH-Focused “New Digital Dream”
April 22, 2024 by Dave Haynes
The operators of one of the larger shopping malls in Europe and its OOH media partner pushed a big red symbolic button last week …
Read moreDancers Pop Out From Busy Concourse’s Wall In This Visual Illusion Campaign In NYC
October 17, 2023 by Dave Haynes
Hat Tip to my buddy Paul Fleuranges for passing this along … Broadcaster ABC booked a campaign across 22 screens in the Oculus retail …
Read moreParisian Mall’s LED Set-up Offers Visual Domination For Marketers
January 19, 2022 by Dave Haynes
I’d put this in the oldie but goodie category of posts – an LED-lined shopping mall atrium in suburban Paris. I came across a …
Read moreNew London Pop-Up Venue Brings TopGolf’s Digital Razzle-Dazzle To Footy
October 20, 2021 by Dave Haynes
A pop-up venue in London, that you could very loosely describe as TopGolf for football players, is using interactive technologies to measure and celebrate …
Read moreSplashy New Westfield Mall Of Netherlands Using Big Digital Displays Inside And Out
May 5, 2021 by Dave Haynes
The Westfield Mall of The Netherlands opened a few weeks ago – Holland’s biggest retail destination with over 280 stores in the vicinity of …
Read moreWestfield’s DOOH Network In Malls Offers Guaranteed Real-Time Ad Impressions
July 22, 2020 by Dave Haynes
Read moreWestfield Stratford City In London Upgrades Giant “Four Dials” LED Display On Facade
June 12, 2020 by Dave Haynes
Read moreAI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%
November 26, 2019 by Dave Haynes
The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection …
Read morePop-Up Shop In Flashy UK Mall Uses AI To Highlight Trendiest Togs
July 3, 2019 by Dave Haynes
The major shopping center Westfield London has launched a pop-up store that uses artificial intelligence from Nextatlas to identify, curate and display the hottest fashion …
Read moreBroadsign To Drive 500 Digital OOH Screens Across Westfield’s U.S. Mall Network
March 13, 2018 by Dave Haynes
Montreal’s Broadsign has bagged a nice del to drive some 500 screens at 18 Westfield shopping malls across the U.S. The full Broadsign software mix …
Read moreWestfield Starts Rolling Out New Digital OOH Ad Pods In Flagship Malls
October 19, 2017 by Dave Haynes
The US wing of Westfield has started rolling out new digital OOH advertising “pods” across its flagship shopping malls – with plans to put …
Read moreProjects: 280 Foot Wide LED Wall Lights Up In World Trade Center’s New Mall
August 11, 2016 by Dave Haynes
The retail component of the new World Trade Center in New York finally, formally, opens next week, and the 16 acre site will include …
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