Dancers Pop Out From Busy Concourse’s Wall In This Visual Illusion Campaign In NYC

October 17, 2023 by Dave Haynes

Hat Tip to my buddy Paul Fleuranges for passing this along … Broadcaster ABC booked a campaign across 22 screens in the Oculus retail …

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Parisian Mall’s LED Set-up Offers Visual Domination For Marketers

January 19, 2022 by Dave Haynes

I’d put this in the oldie but goodie category of posts – an LED-lined shopping mall atrium in suburban Paris. I came across a …

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New London Pop-Up Venue Brings TopGolf’s Digital Razzle-Dazzle To Footy

October 20, 2021 by Dave Haynes

A pop-up venue in London, that you could very loosely describe as TopGolf for football players, is using interactive technologies to measure and celebrate …

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Splashy New Westfield Mall Of Netherlands Using Big Digital Displays Inside And Out

May 5, 2021 by Dave Haynes

The Westfield Mall of The Netherlands opened a few weeks ago – Holland’s biggest retail destination with over 280 stores in the vicinity of …

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Westfield’s DOOH Network In Malls Offers Guaranteed Real-Time Ad Impressions

July 22, 2020 by Dave Haynes

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Westfield Stratford City In London Upgrades Giant “Four Dials” LED Display On Facade

June 12, 2020 by Dave Haynes

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AI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%

November 26, 2019 by Dave Haynes

The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection …

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Pop-Up Shop In Flashy UK Mall Uses AI To Highlight Trendiest Togs

July 3, 2019 by Dave Haynes

The major shopping center Westfield London has launched a pop-up store that uses artificial intelligence from Nextatlas to identify, curate and display the hottest fashion …

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Broadsign To Drive 500 Digital OOH Screens Across Westfield’s U.S. Mall Network

March 13, 2018 by Dave Haynes

Montreal’s Broadsign has bagged a nice del to drive some 500 screens at 18 Westfield shopping malls across the U.S. The full Broadsign software mix …

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Westfield Starts Rolling Out New Digital OOH Ad Pods In Flagship Malls

October 19, 2017 by Dave Haynes

The US wing of Westfield has started rolling out new digital OOH advertising “pods” across its flagship shopping malls – with plans to put …

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Projects: 280 Foot Wide LED Wall Lights Up In World Trade Center’s New Mall

August 11, 2016 by Dave Haynes

The retail component of the new World Trade Center in New York finally, formally, opens next week, and the 16 acre site will include …

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Projects: Book Comes To Life In Silicon Valley Mall Display

August 20, 2015 by Dave Haynes

Speciality display maker Volanti Displays, based just south of Silicon Valley, teamed up recently with a nearby luxe shopping mall – Westfield Valley Fair – on …

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