Real-Time Virtual Smog Visualizes Air Quality On Warsaw Billboard
February 10, 2022 by Dave Haynes
The Polish digital OOH media firm Screen Network has an interest and knack for blending its campaigns with real-time data from systems and sensors, …
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Video: Fantastic Application Of In-Store Digital And Experience At Warsaw Concept Store
December 21, 2020 by Dave Haynes
This is a video that walks viewers through the pretty fantastic digital retailing set-up for the Warsaw concept and flagship store of the apparel …
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DOOH Campaign Uses AI Computer Vision To Boost Warsaw Road Safety
December 17, 2019 by Dave Haynes
I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision …
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Live Data Sculpture On Warsaw Mall Facade Reacts To Nearby Pedestrians, Traffic
November 7, 2019 by Dave Haynes
This is a live data sculpture on a large street-facing LED display on a mall in Warsaw, Poland. Called Symulakra, the visualized content is …
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Polish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads
September 5, 2019 by Dave Haynes
A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement …
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I Haven’t The Foggiest Idea If This Eye Candy-Filled Airport Activation Works
August 25, 2019 by Dave Haynes
JCDecaux’s Polish operating unit really went to town on the digital eye candy with this pop-up relaxation zone thingie on a concourse at Warsaw’s …
Read moreTake A Selfie, Watch Your Face Melt
July 27, 2018 by Dave Haynes
Hat Tip – Digital Signage Connection This is an interesting mash-up of mobile, signage, mechanics and art, put together for an exhibit at the National …
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