Real-Time Virtual Smog Visualizes Air Quality On Warsaw Billboard

February 10, 2022 by Dave Haynes

The Polish digital OOH media firm Screen Network has an interest and knack for blending its campaigns with real-time data from systems and sensors, …

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Video: Fantastic Application Of In-Store Digital And Experience At Warsaw Concept Store

December 21, 2020 by Dave Haynes

This is a video that walks viewers through the pretty fantastic digital retailing set-up for the Warsaw concept and flagship store of the apparel …

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DOOH Campaign Uses AI Computer Vision To Boost Warsaw Road Safety

December 17, 2019 by Dave Haynes

I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision …

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Live Data Sculpture On Warsaw Mall Facade Reacts To Nearby Pedestrians, Traffic

November 7, 2019 by Dave Haynes

This is a live data sculpture on a large street-facing LED display on a mall in Warsaw, Poland. Called Symulakra, the visualized content is …

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Polish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads

September 5, 2019 by Dave Haynes

A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement …

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I Haven’t The Foggiest Idea If This Eye Candy-Filled Airport Activation Works

August 25, 2019 by Dave Haynes

JCDecaux’s Polish operating unit really went to town on the digital eye candy with this pop-up relaxation zone thingie on a concourse at Warsaw’s …

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Take A Selfie, Watch Your Face Melt

July 27, 2018 by Dave Haynes

Hat Tip – Digital Signage Connection This is an interesting mash-up of mobile, signage, mechanics and art, put together for an exhibit at the National …

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